Commercial Strategy Week Schedule

HSMAI’s “Commercial Strategy Week” in Dallas is September 27 – 30, 2021.

Health & Safety Notice: Based on the latest guidance from the CDC for indoor gatherings, HSMAI will require masks to be worn throughout all indoor events in Dallas regardless of attendees’ vaccination status. 

If you are only attending the Marketing Strategy Conference, plan to be there Monday, September 27 in time for the Partner Insights Workshops (1:30 – 4:30 pm). The conference program will end at 5:00 pm on Tuesday, September 28 and be followed by the Reconnection Reception that evening.

MONDAY, SEPTEMBER 27, 2021

8:30 – 11:30 pm HSMAI Americas Board of Directors Meeting
by invitation
12:00 – 5:00 pm Registration Desk Open
12:00 – 6:30 pm Executive Roundtables
by invitation

  • Chief Marketing Officer (CMO)
  • Chief Digital Officer (CDO)
  • Chief Loyalty Officer (CLO)
12:30 – 4:30 pm CHDM Review Course
separate fee applies; followed by optional exam administration for those who submitted their certification application in advance
12:30 – 5:00 pm Resort Best Practices Roundtable
for resort subscribers only | subscribe today
1:30 – 4:30 pm Partner Insights Workshops
included in all conference registrations

TUESDAY, SEPTEMBER 28, 2021

*requires Marketing Strategy Conference registration, or combo registration with HSMAI ROC

8:00 am Registration Desk & HSMAI Bookstore are Open
8:00 – 9:00 am Partner Showcase & Breakfast
9:00 am – 5:00 pm Marketing Strategy Conference Keynotes, Breakouts Sessions, Partner Showcase, & Lunch*
5:00 – 6:30 pm Reconnection Reception* **
Wrap up the Marketing Strategy Conference and kick-off HSMAI ROC; included in all conference registrations

WEDNESDAY, SEPTEMBER 29, 2021

**requires HSMAI ROC registration, or combo registration with the Marketing Strategy Conference

8:00 am Registration Desk & HSMAI Bookstore are Open
8:00 – 9:00 am Partner Showcase & Breakfast**
8:00 – 9:00 am Award Honoree Celebration Breakfast
by invitation for HSMAI Top 25 honorees, lifetime achievement award honorees, and the 2021 Revenue Optimization Professionals of the Year
9:00 am – 5:15 pm HSMAI ROC Keynotes, Breakouts Sessions, Partner Showcase, & Lunch**
6:30 pm Chief Revenue Officer (CRO) Roundtable Dinner
by invitation

THURSDAY, SEPTEMBER 30, 2021

8:00 am – 3:00 pm Executive Roundtables
by invitation

  • Chief Revenue Officer
  • Ownership Commercial Executive