Schedule

Download the printed program to starting planning your time in New York.

TUESDAY, JANUARY 21, 2020

Event locations vary on Tuesday. Double check the conference app for your event’s location before heading to it!

10:00 am – 2:45 pm HSMAI Information Central & Registration Desk Open
Avoid the lines and pick up your Marketing Strategy Conference badges early. This is also the place to get your questions answered about the Adrians Gala and everything else happening during “HSMAI Week” in New York.
8:30 am – 12:00 pm Chief Loyalty Officer (CLO) Roundtable
By invitation only
8:30 am – 3:00 pm Chief Marketing Officer (CMO) Roundtable
By invitation only
9:00 am – 4:30 pm Resort Best Practices Roundtable
For resort subscribers only | Subscribe today
12:30 – 4:30 pm CHDM Review Course (separate fee applies | followed by optional exam administration for those who submitted their certification application in advance)
1:30 – 4:30 pm Partner Insights Sessions
Included in conference registration

  • Paid Marketing: How meta search impacts your paid marketing channel mix | Sponsored and produced by Milestone
  • Unveiling the Rule of 7+: Unlock 62% More Hotel Revenue | Sponsored and produced by GitGo (offered at 1:30, 2:30, and 3:30 pm)
  • TripAdvisor at 20: Checking in with the World’s Largest Travel Platform at its 20th year | Sponsored and produced by DerbySoft
  • Legally Sound! Do the buzz words ADA, CCPA, GDPR baffle you, worry you, or both? | Sponsored and produced by Milestone
  • To Google and Beyond: What’s Next for Hotels within the Google Space | Sponsored and produced by DerbySoft
  • How Google’s BERT update impacts your website strategy | Sponsored and produced by Milestone
  • Building an Empire: Looking Back to Build a Better Future within Metasearch | Sponsored and produced by DerbySoft
5:30 pm HSMAI Adrian Awards Dinner Reception & Gala
Additional registration fee required

WEDNESDAY, JANUARY 22, 2020

New York Marriott Marquis | 6th Floor | 1535 Broadway, New York, NY, USA

8:00 am Registration Desk is Open
8:00 – 9:00 am Continental Breakfast & Partner Showcase
9:00 – 10:00 am KEYNOTE: Developing a Courageous Brand…with Ryan Berman
10:00 – 10:45 am The Outlook: The economic and geopolitical risks and opportunities ahead…with Shawn DuBravac
10:45 – 11:15 am Partner Showcase: Break for Coffee & Conversation
11:15 am – 12:00 pm  Breakout Sessions

  • Disrupting Attribution: A New Look at Measurement
  • The Evolving Loyalty Landscape
  • Anticipate Travelers’ Needs
12:15 – 1:00 pm Breakout Sessions

  • Consumer 2020 – Emerging Trends to Maximize Customer Engagement and Loyalty
  • Mythbusting Your Metasearch
  • Today’s PR: Substance OVER style?
1:00 – 1:45 pm Lunch
1:45 – 2:30 pm GENERAL SESSION
2020 Lightning Round
2:45– 3:30 pm  Breakout Sessions

  • Mind the Gap: Closing the divide between marketing & revenue management
  • What Your Competitors are Doing: Loyalty & Personalization Trends in Hospitalit
  • COLLABORATE: Deep Dive Discussions on Strategic Issues
3:45 – 4:30 pm Breakout Sessions

  • Digital Marketing for BRANDED Hotels: What the Brand Doesn’t Do
  • Visibility or Value?
  • How to Break Through on Facebook in 2020
4:45 – 5:30 pm KEYNOTE: Invisible Influence: The Hidden Forces that Shape Behavior…with Dr. Jonah Berger
5:30 – 6:30 pm Reception & Partner Showcase

THURSDAY, JANUARY 23, 2020

8:00 am – 3:00 pm Chief Digital Officer (CDO) Executive Roundtable
By invitation only