Schedule

TUESDAY, JANUARY 21, 2020

Event locations vary on Tuesday. Double check the conference app for your event’s location before heading to it!

10:00 am – 2:45 pm HSMAI Information Central & Registration Desk Open
Avoid the lines and pick up your Marketing Strategy Conference badges early. This is also the place to get your questions answered about the Adrians Gala and everything else happening during “HSMAI Week” in New York.
8:30 am – 3:00 pm Chief Marketing Officer (CMO) Roundtable
By invitation only
9:00 am – 4:30 pm Resort Best Practices Roundtable
For resort subscribers only | Subscribe today
12:30 – 4:30 pm CHDM Review Course (separate fee applies | followed by optional exam administration for those who submitted their certification application in advance)
12:30 – 4:30 pm Partner Insights Sessions
Included in conference registration
5:30 pm HSMAI Adrian Awards Gala
Additional registration fee required

WEDNESDAY, JANUARY 22, 2020

New York Marriott Marquis | 6th Floor | 1535 Broadway, New York, NY, USA

8:00 am Registration Desk is Open
8:00 – 9:00 am Continental Breakfast & Partner Showcase
9:00 – 10:00 am KEYNOTE: Developing a Courageous Brand…with Ryan Berman
10:00 – 10:30 am Partner Showcase: Break for Coffee & Conversation
10:30 am – 11:15 am  Breakout Sessions
More information to come!
11:30 am – 12:15 pm Breakout Sessions
More information to come!
12:15 – 1:00 pm Lunch
1:00 – 2:15 pm GENERAL SESSION
2020 Lightning Round
2:30 – 3:15 pm Breakout Sessions
More information to come!
3:30 – 4:15 pm Breakout Sessions
More information to come!
4:45 – 5:30 pm KEYNOTE: Invisible Influence: The Hidden Forces that Shape Behavior…with Dr. Jonah Berger
5:30 – 6:30 pm Reception & Partner Showcase

THURSDAY, JANUARY 23, 2020

8:00 am – 3:00 pm Chief Digital Officer (CDO) Executive Roundtable
By invitation only