Become a Partner

Since 2003, HSMAI’s Marketing Strategy Conference has delivered the most compelling and comprehensive digital marketing event for the hotel industry.  With a powerful educational program organized by HSMAI’s Marketing Advisory Board, it is where senior leaders in hotel marketing connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.

It is the can’t-miss conference of the year for learning and networking.

Attendees are executives in digital marketing, distribution, and ecommerce for hotel brands, management companies, and ownership groups, and individual hotels and resorts. The conference is also of interest to partner companies serving the digital marketing industry, including consultants, technology vendors, and companies providing products and services for digital marketing execution and reporting.

Save the date for Wednesday, January 22, 2020 at the Marriott Marquis in Times Square!

Learn about Partnership Opportunities: Contact Elise Rhinehart @ erhinehart@hsmai.org.

Marketing Strategy Conference Demographics

Attendees at this event are responsible for leading marketing, distribution, and ecommerce for brands, management companies, ownership groups, independent hotels, and resorts. The conference is also of interest to partner companies serving the digital marketing industry, including consultants, technology vendors and companies providing products and services for digital marketing execution and reporting.

The 2019 conference held record attendance with 365 attendees. Of the hotel attendees, 68% hailed from the corporate offices of brands, management companies and ownership groups.

See who attended in 2019:

2019 Marketing Strategy Conference Attendee Snapshot

Marketing Strategy Conference Partnership Tiers

Platinum | Silver | Bronze | Start-Up Pavilion

PLATINUM PARTNER – 3 available

Benefits:

    • Conference Welcome: Welcome attendees from the main stage during a general session (2-3 minutes)
    • Co-host positioning and the invitation for two (2) company representatives to attend the Networking Dinner for the Chief Digital Officer Executive Roundtable attendees and HSMAI’s Marketing Advisory Board.
    • Opportunity to provide a customized logo item for distribution at attendee place settings in the general session. Pre-approval from HSMAI is required. The item is produced at the sole-cost of the sponsoring company.
    • Pre- or post-conference dedicated email to conference registrants (sent from HSMAI). All content must be pre-approved by HSMAI prior to distribution.
    • Conference registrations for four (4) company representatives
    • Premium logo placement in pre- and post-event marketing (website, printed materials, emails, etc.)
    • Name mention in select press releases
    • Premium logo placement on the sponsor logo loop onsite
    • Logo printed conference program with 200- word company description in conference app
    • Opportunity to submit company-produced educational content for pre-conference email distribution to all registered attendees and made available in conference app
    • Premium placed display table with electricity
    • Pre- and post-event registration lists in Excel format (no email addresses)

    Cost: $12,500


 

SILVER PARTNER – limited available

Benefits:

    • Breakout Session Sponsor: Silver Partners will be positioned as session sponsors and recognized by a member of HSMAI’s Marketing Advisory Board during the introduction to the breakout session with:
      • Customized slide on the room’s screens (company logo or a design provided by partner)
      • logo on signage outside the room, on the conference app and in the printed program
      • opportunity to share a piece of collateral in the breakout room throughout the day
    • Conference registrations for three (3) company representatives
    • Logo recognition in pre- and post-event marketing (website, printed materials, emails, etc.)
    • Name mention in select press releases
    • Onsite branding on the sponsor logo loop
    • Logo in printed conference program with 150- word company description in conference app
    • Opportunity to submit company-produced educational content for pre-conference email distribution to all registered attendees and made available in conference app
    • Display table with electricity
    • Pre- and post-event registration lists in Excel format (no email addresses)

Cost: $8,500


 

BRONZE PARTNER

Benefits:

    • Conference registrations for two (2) company representatives
    • Recognition in select marketing
    • Acknowledgment as a “Bronze Partner” on the event website
    • Onsite branding on the sponsor logo loop
    • Logo in printed conference program and 100-word company description in conference app
    • Display Table with electricity
    • Pre- and post-event registration lists in Excel format (no email addresses)

    Cost: $5,500


 

START-UP PAVILION (limited availability)

Are you a start-up company less than 2 years old servicing the hospitality industry with new and innovation tools and services that the hotel leaders need to see? Showcase your new tech and ideas at our first ever Start-up pavilion!

Benefits:

  • Conference registration for 1 Company Representative
  • Name recognition in printed conference program and 50-word company description in conference app
  • Designated Table Space at the Pavilion Area & space for laptop presentation only
  • Pre- and Post- Event attendee lists in Excel format (no email addresses)
  • Recognition in select marketing
  • Onsite branding on the sponsor logo loop
  • Acknowledgement as a Startup Pavilion Partner on the event website

Cost: $2,500

 

Marketing Strategy Conference À La Carte Options

ENHANCE YOUR VISIBILITY

À la carte opportunities are for committed platinum, silver, and bronze partners only. Unless otherwise noted, all à la carte sponsorships offer:

  • Exclusive visibility associated with the specific partnership
  • Recognition in pre-event marketing, on the event website, and in the printed program
  • Branded signage associated with the sponsorship

Opportunities:

  • Reception Partner (2 available) $4,000
  • Lunch Partner (2 available) $4,000
  • Breakfast Partner (2 available) $3,500
  • Afternoon Break Sponsor $2,500
  • Conference Lanyard Partner $2,500
  • Wireless Internet Partner $2,500
  • Hydration Station Partner $2,500
  • Charging Station Partner $2,500
  • Pre- or Post-event E-blast (Limited availability) $2,500
  • Additional pre-event attendee list (3-4 weeks before event | Excel Format) (no email addresses) $1,000
  • Conference Printed Program Advertisements
    • ½ page – $1,200
    • ¼ page – $750

 

Enhanced Visibility at the Conference – $2,500-$5,000

Do you have a great sponsorship idea? We welcome creative and innovative suggestions that add value to the event and create meaningful branding opportunities. Let us know – contact Elise, erhinehart@hsmai.org, to create your own custom sponsorship.

ROC Other Partnership Opportunities

Attendee Scholarship | HSMAI Helps | Review Course | Partner Insights Sessions |

 

Attendee Scholarship

The HSMAI Conference Scholarship Fund directly supports the educational mission of HSMAI by providing access to the conference experience for qualified hotel sales, marketing, and revenue management professionals who otherwise may not be able to attend due to financial or other extenuating circumstances. Each scholarship consists of one complimentary registration to the conference. Your company’s support will make it possible for 10 industry professionals to attend the Revenue Optimization Conference.

  • Opportunity to identify five (5) individuals to be specifically recruited by HSMAI through the scholarship program
  • Pre-event recognition in a press release announcing the program and call for applications
  • Logo recognition on the online application
  • Logo recognition in the printed conference program
  • Opportunity to send each scholarship recipient a personal pre-event congratulatory message

Cost: $5,000

CHDM Review Course – 1 available

January 21, 2020

Support professionals seeking their professional digital marketing certification by sponsoring the Certified Hospitality Digital Marketer (CHDM) Review Course co-located with the Marketing Strategy Conference and held the day prior to the conference.

  • Pre-event recognition throughout the course marketing (online and via email), onsite, and within marketing for the Marketing Strategy Conference
  • Opportunity to welcome attendees (2-3 minutes)
  • Two (2) review course registrations for qualified CHDM candidates (can be used by company employees or given as a scholarship from company, cost of certification exam not included)
  • Logo recognition in printed agenda and on-site signage

Cost: $2,500

 

Partner Insights Sessions

Tuesday, January 21st, 2020

Be the leader of your own session the afternoon before the conference. Invite your current and potential customers to learn more about best practices, emerging trends, and new developments in the industry, with the opportunity to showcase your products and services. Help them understand how to get the most of what they are (or might be) buying from you. These workshops are open to all conference attendees for no additional charge. Workshops will be incorporated in the main agenda and marketed as a part of the Marketing Strategy Conference.

Cost: $3,500


 

Partnership Contact

Interested in learning more about the benefits of being a Marketing Strategy Conference Partner? Contact:

Elise Rhinehart, CMP

Business Development Manager

Hospitality Sales & Marketing Association International

7918 Jones Branch Drive, Suite 300, McLean, VA  22102

T: 703-506-3297 | F: 703-506-3266 | erhinehart@hsmai.org

Ready to Sign Up? Complete the MSC Partner Commitment Form and return to erhinehart@hsmai.org