Education

In 2021 we’ll address new developments in marketers’ efforts – online and off – to connect with, track, and influence consumers throughout all phases of their travel.

At the end of the day, you’ll walk away with specific, practical recommendations to sharpen your action plan and thought-provoking, challenging ideas to guide your strategies – all aimed at fueling recovery, increasing revenue, driving direct bookings, and taking the agony out of marketing in a digital world.

Attendees receive credit for 8 hours of continuing education for CRME and CHDM certification and re-certification. Additional hours can be earned by participating in pre-conference learning.

Monday, March 29, 2021

Conference sessions will be announced in December 2020.

Tuesday, March 30, 2021

Conference sessions will be announced in December 2020.

Monday, March 29, 2021

Certified Hospitality Digital Marketer logoCHDM Review Course

This four-hour workshop will review the key components of the Certified Hospitality Digital Marketer (CHDM) certification materials, and is a great final “cram session” before you take the exam. Participants have the opportunity to take the CHDM exam on site immediately following the review course if they have submitted their application in advance.

Space is limited, and an additional registration fee is required.

Learn more about the course — and how to take the exam on site.

Reserve your seat when you register for the Marketing Strategy Conference.

If you are not attending the Marketing Strategy Conference, you may register for this program on its own.

Facilitated by Holly Zoba, CHDM, VP, Technology Resources, Hospitality Digital Marketing, and past chair of HSMAI’s Marketing Advisory Board

Monday, March 29, 2021 | 1:30–4:30 pm

These workshops are included in your conference registration and help you make the most of your travel to Florida! Each session is designed and sponsored by the designated partner company. Reserve your seat via the conference registration form.

Sessions will be announced in December 2020.