Education

In 2020 we’ll address new developments in marketers’ efforts – online and off – to connect with, track, and influence consumers throughout all phases of their travel.

At the end of the day, you’ll walk away with specific, practical recommendations to sharpen your action plan and thought-provoking, challenging ideas to guide your strategies – all aimed at increasing revenue, driving direct bookings, and taking the agony out of marketing in a digital world.

Attendees receive credit for 8 hours of continuing education for CRME and CHDM certification and re-certification. Additional hours can be earned by participating in pre-conference learning.

Wednesday, January 22, 2020

Jonah Berger, 2020 Marketing Strategy Conference keynote speakerJonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Invisible Influence: The Hidden Forces that Shape Behavior and Contagious: Why Things Catch On. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He will share insights and expertise that hotel marketers can leverage to drive revenue and engage guests – before, during, and after their stays.

 

 

2020 Lightning Round

It’s an HSMAI tradition: marketing executives will share their best practices, strategic insights, and big ideas for driving revenue and profit…in 6 minutes and 40 seconds each.

You’ll leave with best practices and practical takeaways that you can use to sharpen your every-day skills and boost property performance, as well as strategic insights that broaden your perspective and help you better understand key issues and concepts that impact the strategic and leadership aspects of the marketing discipline.

Presenters and presentation titles will be announced soon!

Developing a Courageous Brand:  Ryan Berman, Southern California creative, agency founder, and author, devoted three years to interviewing many of the most courageous leaders on the planet – from Astronauts and Navy Seals to Tornado Chasers and bullish CEO’s. He will share how any business, being, or brand can earn a ‘Return on Courage,’ and will give you a playbook to overcome the status quo, stand out from your competitors, and realize your true potential.

 

Wednesday, January 22, 2020

Choose from 12 breakout sessions throughout the day. Check back often for developing details.

The call for breakout session presenters is open until September 27, 2019. Learn more and submit your proposal now!

Tuesday, January 21, 2020

Certified Hospitality Digital Marketer logoCHDM Review Course

This four-hour workshop will review the key components of the Certified Hospitality Digital Marketer (CHDM) certification materials, and is a great final “cram session” before you take the exam. Participants have the opportunity to take the CHDM exam on site immediately following the review course if they have submitted their application in advance.

Space is limited, and an additional registration fee is required.

Learn more about the course — and how to take the exam on site.

Reserve your seat when you register for the Marketing Strategy Conference.

If you are not attending the Marketing Strategy Conference, you may register for this program on its own.

Facilitated by Holly Zoba, CHDM, VP, Technology Resources, Hospitality Digital Marketing, and past chair of HSMAI’s Marketing Advisory Board

Tuesday, January 21, 2020 | 1:30–4:30 pm

These workshops are included in your conference registration and help you make the most of your travel to New York! Each session is designed and sponsored by the designated partner company. Reserve your seat via the conference registration form.

Choose from 6 sessions throughout the afternoon. Check back often for developing details.

Interested in being a Partner Insights presenter? Learn more.